How to Write Headlines Google Will Love & You and I Will Click, Read, and Share
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of...
View ArticleIndex Your Content Faster With the Fetch as Google Tool
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to...
View ArticleHow Vine Has Changed the Video Landscape in Just 12 Months
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions...
View Article7 Ways to Attract Higher Quality Links With Better On-Page Content
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily...
View ArticleSo Why Did All Those Movie Sites Lose Google Search Traffic?
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these...
View Article5 Tips for Using Facebook News Feed Ads
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are...
View Article3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter
Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls...
View ArticleYouTube Reveals the Secret Formula to Content Marketing Success
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with...
View ArticleConquering Content Marketing, Step 4: Racing to Launch
For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what...
View Article5 New SEO Mantras to Replace Old, Inefficient Thinking
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our...
View ArticleBattle-Hardened Journalist Reveals What Makes Press Releases Stand Out
If you're looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the...
View ArticleA 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest...
View Article26 Free (or Free-to-Try) Content Curation Tools
Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your...
View ArticleLink Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site...
View ArticleWith Guided Search, Is Pinterest the "Next" Search Engine?
Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively...
View ArticleWatch Time Now Impacts Facebook News Feed Video Rankings
Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous...
View ArticleVine Your Way to ClickZ Live San Francisco
ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our...
View ArticleTwitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a...
View ArticleFour Reasons Google+ Might Still Be Alive After All
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
View ArticleA Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes...
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